Are you working on a photography project for something you plan to sell online? Still, confused about product photography pricing? Are you worried about how much your project will cost?

If so, you should read this article. We'll talk about everything you need to know about how much product photography pricing is. We will also help you make a reasonable budget that includes all the costs you must pay. What you need to know is here!

Product Photography: Its Importance

Videos are 40 times more likely to be shared on social media than other types of content. Experts say that about 22% of the things people buy online are sent back because "things look different in pictures."

The idea is that good photos of products are a big part of making more money. This is why most eCommerce experts say how much you pay for product photos is not as important. Instead, your goal should be to find high-quality product photos that cost about the same as your product.

You can solve this problem for yourself with a good photography pricing guide. You can tell a potential customer about your products by showing pictures of them from different angles or while they are being used.

How Product Photography Costs Are Calculated

Prices are Based on the Hour

The first and most common way to charge for product photography is by the hour. This is a way to pay the photographer for their time. Also, it makes it easy for the photographer to figure out how much they should charge. So, I can give you a simple rate for photography for the product.

But the time it takes to catch different products can be different. Ultimately, it depends on how good the photographer is and what you want to photograph.

Pricing Based on the Product

Paying for the product is another common way to price product photography. This depends on how complicated the thing you're taking a picture of is. You might be able to ask for different kinds of images in different situations. This pricing model has a lot of possible downsides, which is not good.

It ensures you don't have any say over how many photos you get. So, you may not get as many pictures as you thought for the price you pay.

The photographer can take more pictures than they had planned. In the end, this will make things hard for the photographer. Lastly, because there are no time limits, the quality of the results can vary.

Prices Based on the Image

When you pay for a photo, you pay for as many copies as you want. Photographers usually take a lot of different pictures in different lighting conditions and with different backgrounds. They will tell you how much a single picture might cost. Then you can place an order by choosing the number that fits your budget.

This pricing model for product photos helps you set prices. So, this is a great way to keep track of how many images you buy. This price structure for product photography is accessible on the wallet. You can also pay for more pictures if you think the photographer will do a good job.


Product photography is a great way to get people to notice your products. So, knowing how much product photography costs will let you know how to use it to its fullest. You should now understand what makes good product photography and what doesn't. Grattan Studio New York photo studio offers custom pricing for every client. To know more about our photography pricing, contact us!